Jinha Lee is an Assistant Professor of Business at Indiana Wesleyan University and is the holder of two doctorates. Jinha earned her first Ph.D. in Tourism Sciences in South Korea and completed her second doctorate in Retail, Hospitality, and Tourism Management at the University of Tennessee, Knoxville, with a minor in Statistics. Prior to transitioning to the United States of America, she taught college students in Korea for more than seven years. She has published diverse academic articles and books in both marketing and hospitality management. In addition to her teaching and research career, she has participated in a variety of F&B business consultations in multi-cultural contexts and led multiple Korean government-funded projects, including one in Indonesia and another in Singapore.

INTERESTS

• Business analytics
• Sensory marketing
• Social media marketing
• Retail, Hospitality, and Tourism Management