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Bachelor's in Marketing

If you want the skills to pursue a successful career in marketing, discover the Bachelor of Arts in Marketing at Indiana Wesleyan University. With this degree in marketing program, you can get foundational and specialized skills that align with the needs of modern advertising agencies and marketing departments in existing businesses. Students will study traditional and the latest digital marketing techniques. As a Christian university, we can help you integrate Christ-centered beliefs into a career in marketing.

Why Pursue My Bachelor’s in Marketing at IWU?

There are several benefits to pursuing your Bachelor of Arts in marketing at IWU. We offer accredited degree programs taught by experienced faculty who are experts in the topics they teach. We also provide student services, from tech support to tutoring, to help you succeed in this program. In this campus-based program, you will benefit from faculty and advisors who want to help you succeed beyond graduation. Students learn from these expert faculty who will become mentors in the faith, integrating classroom learning with biblical truths for a Christ-centered environment that encourages spiritual growth.

What Will I Learn in this BA in Marketing Program?

This Bachelor of Arts in Marketing is designed to help students identify target markets, as well as the skills in promoting goods and services through today’s best practices in media. Students engage in career-focused projects that reflect real-world marketing scenarios. Course topics cover consumer behavior, marketing research, relationship management, and more.

What Makes IWU Different?

Education Pioneer

IWU has provided on-campus education for more than 100 years.

Rooted in Christ

Faith-integrated curriculum and a commitment to changing the world.

Superior Support

Center for Student Success for counseling, tutoring, and more!

What You Will Study in This BA in Marketing Program

Coursework for the Bachelor of Arts in Marketing covers how to:

  • Become an expert in the foundational knowledge and skills today’s marketing professionals need to be successful
  • Understand the components of successful branding initiatives
  • Develop communication skills to build internal cohesion and healthy client relationships
  • Integrate biblical principles into your career and professional decision-making

...
After Graduation
Potential Careers

  • Marketing Manager
  • Marketing Research Specialist
  • Business Intelligence Analyst
  • Search Marketing Strategist
  • Business Manager
  • Public Relations Specialist


Work in Various Industries

  • Industry

Program Requirements

Admission to the division is required before students are allowed to take 300-400 level courses within the DeVoe Division of Business. (An exception is made for Accounting majors who may take 300 level accounting courses before they have been admitted to the division.)

Admission to the division is neither automatic nor assumed simply because a student wants to study in the division. To be admitted to the division, students must demonstrate a degree of knowledge and preparedness. Students must satisfy the following criteria before applying to the division:

  1. Complete 40 total credit hours.
  2. Complete all of the following courses:
  3. Have a 2.5 overall GPA and a 2.5 GPA within the DeVoe Division of Business.
  4. Have a minimum grade of "C" in all courses required for a major and minor degree.
  5. Satisfy the General Education Requirements for writing competency, mathematics and communication.
  6. Submit a portfolio (work from the courses listed above to include a résumé and at least one showcase piece of work or project from a course listed above).
  7. Submit an individual admission essay (an essay prompt is provided by the division).
  8. Complete a division interview.

Students who satisfy the above criteria must complete an Application for Admission to the Division and submit it to the business faculty advisor. If the above requirements have been met, the application will be approved unless there is a problem that needs to be discussed with the Division Chair. The DeVoe Division of Business faculty reserves the right to deny admission to the major to any student who fails to satisfy the behavioral expectations outlined in the student handbook.

Transfer students who satisfy substantially all of the above criteria may petition the DeVoe Division of Business to be admitted to the division. The same holds true for IWU students with a major outside the DeVoe Division of Business who add or change their major to one that is offered in the division.

To continue in the DeVoe Division of Business, students must maintain an overall 2.5 GPA and a 2.5 GPA in the division. Students must also have a minimum grade of "C" in all courses required for a major and minor degree. Failure to do so may necessitate repeating courses (university policy allows a course to be repeated once) or withdrawal from the division. Note: If a student has questions regarding action taken by the DeVoe Division of Business he or she has the right to appeal the action through established procedure in the IWU Catalog.

Transfer Credit

Credit for all courses in the major transferred from other schools must be approved by the DeVoe Division of Business. Students currently enrolled as majors in the division may not transfer any courses into the division for credit without prior written approval from the division. Following are the guidelines for transfer credit:

  1. The DeVoe Division of Business will accept 100-200 level courses taken at other institutions for IWU 100-200 level courses, so long as the courses have been approved by the instructor and the division chair in the discipline.
  2. The DeVoe Division of Business will not accept 100-200 level courses taken at other institutions to satisfy IWU DeVoe Division of Business upper level course requirements.
  3. The DeVoe Division of Business will waive BUS-100 for any transfer student, who transfers in at least 12 hours of business courses, but the division will not waive the credits — the student will substitute the 3 hours of credits with a course recommended by the advisor or Division Chair.
  4. Transfer students pursuing the B.A. degree in one of the six majors in the DeVoe Division of Business must complete a minimum of 18 credit hours from the IWU DeVoe Division of Business. Transfer students pursuing the A.S. degree or minor in Business Administration must complete a minimum of 9 credit hours from the IWU DeVoe Division of Business.

General Education Competencies

Students in the DeVoe Division of Business must meet the general education competencies by taking the approved standard courses. In regards to courses offered in the DeVoe Division of Business, the intercultural experience requirement may be met by successfully completing either ACC-390 or BUS-390.

Application for graduation must be made one year before the expected graduation date. Application forms are available in the Registration and Academic Services office and on the Registration and Academic Services (RAS) portal page. The application form must be completed and signed by all academic advisors. A student may complete his/her requirements at midyear, in the spring, or in the summer. Commencement exercises are held in December and April. Students who have met graduation requirements for August conferral would walk in the previous April.  Students who have met graduation requirements for February conferral would walk in the previous December. Students will be conferred on the conferral date after completion of all requirements and certifying of such requirements. Conferral of degrees also happens on the second Friday in October, February, June and August. Students who have been conferred on a non-graduation ceremony date may walk at the following ceremony. Notification of participation in ceremonies will need to be made to the Registration and Academic Services office at the time the graduation application is submitted.  

Total Credits Needed for Graduation (124 semester hours)

  • Completion of 124 semester hours; however, some majors may result in the student earning greater than 124 credit hours by graduation.
  • Cumulative GPA of 2.0 or higher
  • Completion of the designated semester hours in the major area with a GPA of 2.25 or higher as required by the major. Additional requirements as prescribed by each department must also be met.
  • Completion of all general education requirements

Attendance at graduation exercises is expected. Please notify Registration and Academic Services if you need to graduate “in absentia” and will not be present for the ceremony.

Students may receive one degree only per commencement. A student who is enrolled in two majors with different degrees may select which major is considered the first major so that the appropriate degree will be awarded at the ceremony. Students meeting requirements for more than one degree must apply for and participate in two different ceremonies. Any university-approved dual degree program is an exception to this policy.

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Accreditation

Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at www.indwes.edu/about/iwu-profile/accreditation.

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