If you want the skills to pursue a successful career in marketing, discover the Bachelor of Arts in Marketing at Indiana Wesleyan University. With this BA in marketing program, you can get foundational and specialized skills that align with the needs of modern advertising agencies and marketing departments in existing businesses. Students will study traditional and the latest digital marketing techniques. As a Christian university, we can help you integrate Christ-centered beliefs into a career in marketing.
Why Pursue My Bachelor’s in Marketing at IWU?
There are several benefits to pursuing your Bachelor of Arts in Marketing at IWU. We offer accredited degree programs taught by experienced faculty who are experts in the topics they teach. We also provide student services, from tech support to tutoring, to help you succeed in this bachelor’s degree in marketing program. In this campus-based marketing bachelor’s degree program, you will benefit from faculty and advisors who want to help you succeed beyond graduation. Students learn from these expert faculty who will become mentors in the faith, integrating classroom learning with biblical truths for a Christ-centered environment that encourages spiritual growth.
What Will I Learn in this BA in Marketing Program?
This Bachelor of Arts in Marketing is designed to help students identify target markets, as well as the skills in promoting goods and services through today’s best practices in media. Students engage in career-focused projects that reflect real-world marketing scenarios. Digital marketing degree course topics cover consumer behavior, marketing research, relationship management, marketing analytics, consumer behavior analysis, brand management skills, and more.
What Makes IWU Different?
IWU has provided on-campus education for more than 100 years.
Faith-integrated curriculum and a commitment to changing the world.
Center for Student Success for counseling, tutoring, and more!
Coursework for the Bachelor of Arts in Marketing covers how to:
These courses contain the program-specific knowledge. Upon completion, you should have the tools to conquer your new career with confidence. For a full list of courses required to complete your degree, please visit the course catalog. Click on a course below to view the description.
BUS-100,BUS-101,ACC-201,ACC-202,ECO-212,ECO-213,MKG-210,MNG-210,BUS-210,FIN-210,BUS-375,BUS-320,BUS-452,MKG-348,MKG-424,MKG-370,MKG-398,MKG-444,FIN-383,MKG-386
Admission to the division is required before students are allowed to take 300-400 level courses within the DeVoe Division of Business. (An exception is made for Accounting majors who may take 300 level accounting courses before they have been admitted to the division.)
Admission to the division is neither automatic nor assumed simply because a student wants to study in the division. To be admitted to the division, students must demonstrate a degree of knowledge and preparedness. Students must satisfy the following criteria before applying to the division:
Students who satisfy the above criteria must complete an Application for Admission to the Division and submit it to the business faculty advisor. If the above requirements have been met, the application will be approved unless there is a problem that needs to be discussed with the Division Chair. The DeVoe Division of Business faculty reserves the right to deny admission to the major to any student who fails to satisfy the behavioral expectations outlined in the student handbook.
Transfer students who satisfy substantially all of the above criteria may petition the DeVoe Division of Business to be admitted to the division. The same holds true for IWU students with a major outside the DeVoe Division of Business who add or change their major to one that is offered in the division.
To continue in the DeVoe Division of Business, students must maintain an overall 2.5 GPA and a 2.5 GPA in the division. Students must also have a minimum grade of "C" in all courses required for a major and minor degree. Failure to do so may necessitate repeating courses (university policy allows a course to be repeated once) or withdrawal from the division. Note: If a student has questions regarding action taken by the DeVoe Division of Business he or she has the right to appeal the action through established procedure in the IWU Catalog.
Transfer Credit
Credit for all courses in the major transferred from other schools must be approved by the DeVoe Division of Business. Students currently enrolled as majors in the division may not transfer any courses into the division for credit without prior written approval from the division. Following are the guidelines for transfer credit:
General Education Competencies
Students in the DeVoe Division of Business must meet the general education competencies by taking the approved standard courses. In regards to courses offered in the DeVoe Division of Business, the intercultural experience requirement may be met by successfully completing either ACC-390 or BUS-390.
Application for graduation must be made one year before the expected graduation date. Application forms are available in the Registration and Academic Services office and on the Registration and Academic Services (RAS) portal page. The application form must be completed and signed by all academic advisors. A student may complete his/her requirements at midyear, in the spring, or in the summer. Commencement exercises are held in December and April. Students who have met graduation requirements for August conferral would walk in the previous April. Students who have met graduation requirements for February conferral would walk in the previous December. Students will be conferred on the conferral date after completion of all requirements and certifying of such requirements. Conferral of degrees also happens on the second Friday in October, February, June and August. Students who have been conferred on a non-graduation ceremony date may walk at the following ceremony. Notification of participation in ceremonies will need to be made to the Registration and Academic Services office at the time the graduation application is submitted.
Total Credits Needed for Graduation (124 semester hours)
Attendance at graduation exercises is expected. Please notify Registration and Academic Services if you need to graduate “in absentia” and will not be present for the ceremony.
Students may receive one degree only per commencement. A student who is enrolled in two majors with different degrees may select which major is considered the first major so that the appropriate degree will be awarded at the ceremony. Students meeting requirements for more than one degree must apply for and participate in two different ceremonies. Any university-approved dual degree program is an exception to this policy.
Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at www.indwes.edu/about/iwu-profile/accreditation.
