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B.A. Strategic Communication

If you want to work in public relations, marketing, or advertising in a communication context, earning your BA in Strategic Communication at Indiana Wesleyan University should be your next move.  With this strategic communications degree you can work in a variety of professional settings, helping businesses understand how to connect and engage with intended audiences in the most effective ways. Discover how IWU helps students achieve their professional goals in a flexible, faith-based learning environment.

Why Pursue My Bachelor’s in Strategic Communication at IWU?

There are several benefits to pursuing your strategic communications degree at IWU. This accredited degree program is taught by faculty with experience in the world of communication and public relations. Our strategic communication program also offers two specializations to tailor student pathways toward a career of unique impact. Students learn from expert faculty who will become mentors in the faith, integrating classroom learning with biblical truths for a Christ-centered environment that encourages spiritual growth.

What Will I Learn in this BA in Strategic Communication Program?

This strategic communications degree program helps students master the skills of communication in traditional and digital formats. Students engage in career-focused coursework that can prepare them for careers in advertising agencies, healthcare, financial institutions, government agencies, and other types of businesses. Course topics in this comprehensive program cover media and society, research methods, organizational communication, and more. Students also choose one lab-based course focused on journalism, radio, television, or theatre.

What Makes IWU Different?

Education Pioneer

IWU has provided on-campus education for more than 100 years.

Rooted in Christ

Faith-integrated curriculum and a commitment to changing the world.

Superior Support

Center for Student Success for counseling, tutoring, and more!

What You Will Study in This Bachelor of Arts in Strategic Communication

Students in this strategic communications degree can choose from two concentrations:

  • Public relations concentration- Students develop the skills to manage the relationship between a company and its brand identity
  • Organizational communication concentration- Students learn to apply the best practices for communication to the practical world of business

After Graduation
Potential Careers

  • Consultant
  • Creative Director
  • Digital Marketing Analyst
  • Media Planner
  • Copywriter
  • Advertising Executing

Work in Various Industries

  • Industries

Program Requirements
  1. Completion of at least 124 semester hours (some majors may have additional hours to meet the requirement).
  2. Cumulative GPA of 2.0 or higher
  3. Completion of the designated semester hours in the major area with a major GPA of 2.25 or higher or as required by the major. Additional requirements as prescribed by each department must also be met.
  4. Completion of general education requirements. If a student chooses to have multiple majors, the degree designation is based upon the first major.
  • Completion of 124 semester hours; however, some majors may result in the student earning greater than 124 credit hours by graduation.
  • Cumulative GPA of 2.0 or higher
  • Completion of the designated semester hours in the major area with a GPA of 2.25 or higher as required by the major. Additional requirements as prescribed by each department must also be met.
  • Completion of all general education requirements


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Indiana Wesleyan University is accredited by The Higher Learning Commission (HLC),, 312-263-0456. Other accreditations and associations of Indiana Wesleyan University are available at

*Effective 07-01-2023 through 06-30-2024

Take the Next Step

Ready to jumpstart your career? Apply now! Or, if you have any questions about the program, contact us via the Request Info button.

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